The End of Third-Party Cookies
By Rachel Moore
May 30, 2025
Privacy Sandbox
Chrome is phasing out third-party cookies. Retargeting ads as we know them are dying. The solution? First-party data. The era of tracking users across the web without consent is (thankfully) ending.
This forces marketers to return to fundamentals: building genuine brand equity and communities.
Owning Your Audience
Brands must build direct relationships. Email lists, community discords, and loyalty programs are more valuable than any ad pixel. We help brands build infrastructure to collect and utilize their own data ethically.
Contextual advertising is also making a comeback. Instead of tracking *who* is looking, we target *what* they are looking at.